Menu Manager - Surge Pricing

 

In this article:

Supported apps

Menu Manager - Surge Price is currently supported by the following apps:

  • Uber Eats
  • DoorDash
  • Menulog
  • Skip
  • Loke

If the app you are looking for is not supported, please let us know here - simply click "Submit Idea" at the top right of the screen and let us know what you would like to see.

What is Surge Pricing?

Doshii’s Surge Pricing feature lets you effortlessly change the prices of your products by a set percentage—between 10-50%. This price adjustment can be applied across all your supported delivery app menus, including virtual brands, or you can choose to limit it to a specific delivery partner. 

Why use Surge Pricing?

Surge Pricing has 4 key benefits:

  1. Effortless Price Adjustments for Busy Periods
  2. Maximise Profitability
  3. Tailored Pricing Stategies
  4. Stay ahead of Operational Challenges

How to use Surge Pricing

To use Surge Pricing, you need to log into Doshii's Menu Manager as normal:

  1. Log in to your Doshii account and click the "Menus" tab at the top.
  2. If you have multiple venues connected with Doshii, make sure you select the correct location from the drop down venue list at the top left of your screen.
  3. From here, find and click the "Surge pricing" tile

    Surge Pricing Tile
     
  4. The Surge Pricing window will open and you can choose to individually select a percentage increase across your Delivery App menus 

    Surge Pricing Window
  5. To save time, you can use the "Apply to all my apps" button and then select the percentage increase across all your apps. 
  6. When you are ready, click "Update" to send the updates to your app menus. Your pricing on your online platforms should be updated within minutes.
     Surge Pricing Window Apply

How can I tell if Surge pricing in on?

You can see that Surge pricing has been applied by looking at your menu tiles.  If there is active Surge pricing, you will see the percentage icon on the menu tile.


image-png-Jan-23-2025-05-20-20-4947-AM

You can also see the surcharge applied within your menu items.  In the example below, DoorDash has 20% Surge pricing and Uber Eats has 10% Surge pricing.

Surge Pricing Item View

How to turn off Surge Pricing

When your peak period is over, it's easy to turn off Surge Pricing. 

  1. Log in to your Doshii account and click the "Menus" tab at the top.
  2. If you have multiple venues connected with Doshii, make sure you select the correct location from the drop down venue list at the top left of your screen.
  3. From here, do the reverse of what you did to turn on the Surge pricing. Find and click the "Surge pricing" tile
  4. The Surge Pricing window will open and you can choose to individually select "Don't increase" for each App, or you can use the "Apply to all my apps" button and then select "Don't increase" to apply across all your apps.  When you are ready, click "Update" to send the updates to your app menus. Your pricing on your online platforms should be updated within minutes.

    Surge Pricing Remove

What does Surge pricing apply to?

Surge pricing applies to all your item and option/variant pricing.  Your entire menu will increase by the percentage amount you nominate.

Can I have some apps with Surge pricing, but not others?

Yes, you can have a combination of supported apps that have Surge pricing applied and some that don't. You can also have different percentage amounts of Surge pricing across different apps.

Editing Menu Pricing and Surge pricing

While you have Surge pricing turned on for an App menu, you can edit item names, descriptions and images as normal, but you cannot edit any pricing on that app menu.  If you need to make changes to your app menu pricing:

  1. Toggle the Surge pricing off
  2. Make your app menu pricing changes
  3. Toggle the Surge pricing back on 
This ensures that your Surge pricing is a consistent percentage across your entire app menu. 

What about Doshii Dashboard? 

Doshii Dashboard is our legacy menu management system and we recommend all changes for Uber, DoorDash and Menulog menus be made in our Menu Manager product. If you are using Doshii Dashboard for menu edits, you cannot access our new Surge Pricing feature. Doshii Dashboard supports view-only for this feature.

If Surge pricing has been applied to your menu via our Menu Manager product, you will be able  to see this in Doshii Dashboard in the pricing column, designated by a percentage (%) sign.

If Surge pricing is active, you will not be able to make changes to your pricing in Doshii Dashboard until the Surge pricing is turned off in our Menu Manager product, following the process outlined above.


Surge Pricing Dashboard

If you have any questions or need assistance, please feel free to use this form to reach out to our friendly Customer Success team.